“Transforming Media” means to create a media culture

• · that is technologically competent and up to date
• · that provides a pleasant visual and listening experience
• · that reaches even to the poorest section of the society
• · that educates, entertains and inspires

“Wholesome World” means

• · World in which the moral and spiritual values prevail
• · World that gives justice to all sections of the society
• · World that cares for others

The vision can be achieved through media research grounded in moral principles, sound methodologies, and ethical goals. Our mission is to create a multidisciplinary platform for academics, research scholars, and practitioners to exchange insights and discoveries in communication and media. The journal aims to publish high-quality, innovative studies that address key issues, explore emerging trends, and advance both theory and practice in these fields.