Professionals with Integrity - SJCC is committed to the mission of providing trained professionals with personal and professional integrity to the media and entertainment industries. Professionals with integrity means well qualified and skilled people who can utilise their knowledge, skills and talents for the betterment of the society; who can uphold the moral values and stand for the right; who can give voice to the voiceless; in whom there is no dichotomy between what he/she believes and what he/she does.